|Fasten Your Seatbelts for Pepsi's Free Ride|
|Xzibit, Jeff Gordon and Brian Vickers
Launch 'Free Ride' Sweepstakes
- Pepsi to Award One Customized 2007 Chevy Tahoe Every Day Plus $20 Cash For Gas For Every Minute -
PURCHASE, N.Y., Feb. 8 /PRNewswire-FirstCall/ -- Now, when you twist the cap off a Pepsi product, you may be unlocking the door to a brand new fully- loaded celebrity edition 2007 Chevy Tahoe customized by DUB Magazine. Pepsi is giving away one vehicle each day during the ten-week Free Ride sweepstakes. Plus, Pepsi will help consumers at the gas pump, awarding $20 cash for gas prizes, one for every minute of the sweepstakes. That's 70 cars in 70 days and millions in cash for gas.
Free Ride is a unique promotion that brings together the biggest celebrities in racing and car culture with the hottest trend on the road -- car customization. Four-time Nextel Cup Champion and Pepsi driver Jeff Gordon, new Mountain Dew driver Brian Vickers, and Xzibit, host of MTV's Pimp My Ride, have each tricked out their own version of the all-new 2007 Chevy Tahoe.
Each celebrity worked with the designers at DUB Magazine to customize the car to their own taste and style -- to produce cars you can't find on any showroom floor. The celebrity editions feature different paint schemes, custom interiors, 22" or 24" wheels, DVD/LCD units and over-the-top sound systems. Each Pepsi Free Ride Tahoe winner will have the opportunity to choose from among the three customized Tahoes.
"This type of state-of-the-art customization is a unique prize that will allow our winners to ride in style," said Ralph Santana, VP of Marketplace Initiative Development, Pepsi-Cola North America. "Xzibit, Jeff and Brian put their own spin on the new 2007 Chevy Tahoe, one of the most anticipated vehicles of the year."
Free Ride: How to Enter
Xzibit, Jeff Gordon and Brian Vickers bring the promotion to life in two television commercials created by BBDO New York. In each spot, two Pepsi drinkers are surprised by Chevy Tahoes falling out of the sky after twisting off a Pepsi Free Ride cap. Xzibit, Jeff Gordon and Brian Vickers make cameo appearances as they hop out of the vehicles and toss the keys to the winners.
Yahoo! is the exclusive online partner of the Free Ride promotion. In addition to developing and powering the program sites, http://www.PepsiFreeRide.com and http://www.DewFreeRide.com, Yahoo! is promoting the Pepsi Free Ride on their Front Page and across the Yahoo! Properties, including Yahoo! Autos and Yahoo! Autos Custom, Yahoo! Sports, Yahoo! Music, Yahoo! Games and Yahoo! Mail. A custom, interactive Pepsi Free Ride Instant Messaging IMVironment will also be available. Visit http://autos.yahoo.com/custom for more information on the vehicles.
About DUB Magazine and Industries
DUB Industries is the leading, authoritative voice in the urban automotive lifestyle scene. DUB's publishing arm was the first in the industry dedicated to covering celebrity-driven vehicles and giving a first-hand look at the expansion of a multi-billion dollar industry that revolves around the vast world of car customization. They are officially recognized as the pioneers of what is known as the DUB Market.
Purchase, N.Y.-based Pepsi-Cola North America (http://www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
SOURCE Pepsi-Cola North America