"With the huge audience expected to tune in Sunday, it's a great time
to create broad-scale awareness of fresh material that engages and entertains
viewers," said Dawn Hudson, senior vice president, strategy and
marketing, Pepsi-Cola North America. "This is a natural evolution of a
campaign that will help us amplify the Joy of Pepsi."
The commercials were created by Pepsi's longtime advertising agency, BBDO
Leading up to the game, Pepsi and marketing partner Yahoo! are letting
consumers log on to http://pepsi.yahoo.com
and decide which Pepsi commercial from past years they'd like to see again.
The commercial that receives the most online votes will air in the post-game
show on CBS on January 28. Voting ends at 11:59 p.m. (PST) on Saturday,
January 27. One hundred randomly selected voters will win $2001 for
Pepsi-Cola Company (www.pepsi.com),
headquartered in Purchase, N.Y., is the global beverage division of PepsiCo,
Inc. (www.pepsico.com). Its
brands in the United States include Pepsi, Diet Pepsi, Pepsi ONE, Mountain
Dew, Mug, Sierra Mist, Slice, Wild Cherry Pepsi, Aquafina, All Sport, Dole
single-serve juices and FruitWorks. The company also makes and markets North
America's #1 ready-to-drink iced teas and coffees, respectively, via joint
ventures with Lipton and Starbucks.
EDITOR'S NOTE: The commercials will be available to reporters for
previews on Wednesday, January 24. For the new "Joy of Pepsi" logo,
please contact Lisa Castaldo at 914-253-2664.